It only takes a very few basic steps and procedures to ensure you get the very best in performance and life longevity of your new rug so we've compiled those into a short list below. If you have any questions about the caring of your rug that have perhaps not been covered on this page please do feel free to reach out to us at and one of our experts will get back to you as soon as possible. 

Step 1 - Getting your rug to lay flat upon delivery.

Upon completion at most manufacturers we deal with, all rugs are rolled and bagged up ready for dispatch to our customers. Once you receive your delivery you first need remove it from all packaging and roll it out in a warm room for at least 24 hours before laying in desired placement. This will allow the rug to acclimatise and flatten out any creases or curls at the ends. 

Step 2 - Points for general rug care during ownership.

  • If in the unfortunate case any liquids are spilt onto your rug, these must be addressed immediately with a clean, white cloth. Do not rub the cloth into the rug but instead very carefully allow the liquid to be absorbed into the cloth through very light contact between the cloth and the rug. 
  • Before using any cleaning detergents, these must be tested on an inconspicuous area first for colour fastness. 
  • Sometimes during the manufacturing process you may spot loose threads or high tufts. Do not pull these out of the rug but instead please cut these carefully with scissors to remove them. 
  • Depending on what your rug is made of we recommend either brushing or vacuuming your rug at least twice a week as this will help maintain the fibres and prevent it from showing any adverse flattening in traffic areas. For shaggy rugs we advise that you use the nozzle attachment instead. 
  • Using our Foxi Anti-Slip underlay with your rug will ensure that it keeps your rug firmly in place whilst providing additional protection for hard floors. 
  • We recommend rotating your rug regularly to ensure there is even wear. 
  • Avoid prolonged exposure to direct sunlight as this may cause fading of some dyes and yarns. 

Cleaning tips for different rug pile types.


Upon first use of wool rugs you will find that there will be some loss or 'pilling' of surface fibres. This is completely normal and not a manufacturing defect. This will reduce over time and over vacuuming. 

Using a good vacuum with a beater bar will help to lift embedded dust and dirt. If your rug is fringed, begin vacuuming in the centre of the rug and avoid the edges to prevent any damaged. When cleaning the fringed edges use the hand-held attachment with low suction. 


Do not, under any circumstances use water. Water will cause Viscose to turn yellow and will permanently damage it. Instead of water use an acetic or citric solution will not cause yellowing of any fibres. 

Be gentle when cleaning for your viscose rug. Never scrub it too hard or use any electric rug cleaners on it. If there's a spillage use paper towels immediately or a clean white cloth to gently blot away the liquid. After that, use an acetic or citric solution we discussed above to carefully dab against the spot until the stain has reduced. Repeat the process until the stain is removed. Finally, you can then soften the fibres with some fabric softener sprayed onto the treated area. 

Regular vacuuming is recommended but only on the lowest suction setting. We advise not to use the 'beater-bar' / rotating brush if you have this style of vacuum cleaner, so please turn the rotating brush off before vacuuming.